Does Awareness Raising Work?
Using research to measure the impact of participatory approaches
Mamadou Dia
The difference between development and self-development (autoréalisation in French) is that the former includes copy-pasting known formulas and ingredients,whereas the latter completely starts from scratch.
Eva Diallo
Pictures are all around us. On our phones, social media, billboards, laptop screens. They define the way we see the other.
The Importance of Using Quality Images in Your Work
Visual language is key to community engagement. Images convey messages beyond words and are extremely helpful to interact with low or illiterate audiences. That’s why they have such an important
How To Create a Persona
Creating a fictional character or persona to guide your activity design is a great way to keep the priorities of your audience in mind.
What is C4D?
Just because we know something is good for us doesn’t necessarily mean that we will practice the right behaviour. For awareness raising, this is particularly important. Just because people know about the risks associated with irregular migration doesn’t mean that they will practice the safe behaviours that we are promoting in our awareness raising campaigns.
Five Reasons Why You Should Pretest Your Campaign
Pretesting is the process of bringing together members of the target audience to react to the components of a communication campaign before it is produced. Pre-testing measures the reaction of the selected group of individuals and helps determine whether the target audience will find the components understandable, believable and appealing.
