Search
Generic filters

Five Reasons Why You Should Pretest Your Campaign

Pretesting is the process of bringing together members of the target audience to react to the components of a communication campaign before it is produced. Pre-testing measures the reaction of the selected group of individuals and helps determine whether the target audience will find the components understandable, believable and appealing.

This website uses cookies to ensure you get the best experience on our website. By using our website, you agree to our use of cookies.